Broadband Expansion

UPDATE
2/24/22

We are excited to report that the Pierce County Board unanimously approved a resolution recognizing the need for broadband expansion, the availability of state and federal funding to address that need, and their support of the expansion and upgrading of broadband infrastructure. This action is cause for celebration, however….. Our work is not done. The resolution, while supportive, does not give any dollar amounts nor timeframes for addressing the dire need for affordable and reliable broadband. So, let’s keep the pressure on the board members to appropriate some of its $8 million in ARPA funds NOW by telling us your broadband story here

We Believe

21st century Wisconsin requires quality broadband internet access, just as mid-20th century  Wisconsin required electricity.

Time is of the essence: It will never be easier or more affordable for Pierce County to invest in broadband infrastructure than it is right now. There are both WI State and Federal funds available for broadband expansion.

Access to affordable, reliable and sustainable broadband internet is critical to all residents and businesses in Pierce County, not just a privilege to those who live or work in the right locations.


Joined Together to Advocate

Western Wisconsin Needs Broadband (WWNB) is a non-profit, non-partisan citizen advocacy organization that believes quality internet access is essential for quality of life and economic prosperity, and advocates for reliable, affordable and sustainable broadband internet access to all living and working in Western Wisconsin. Among other resources, WWNB facilitates and moderates a community discussion group for resource sharing, community discussion, education and learning where members are encouraged to share questions, lessons learned, words of encouragement, challenges and success stories in a public moderated forum.

Pierce County GrassRoots Organizing and Western Wisconsin Needs Broadband, have formally joined together to advocate for Pierce County residents’ access to affordable, reliable and sustainable broadband internet. The need is great and there is urgency with the recent release of the American Rescue Plan Act (ARPA) funds that specifically authorize allocation for broadband expansion, as well as renewed available grant funding from the state of Wisconsin. Given shared goals and mission around broadband advocacy, these two organizations have joined together to advocate for affordable, reliable and sustainable broadband internet access for all in Pierce County.

Pierce County Grassroots Organizing (PCGRO) is a non-profit, non-partisan organization committed to empowering and supporting Pierce County residents in advancing prosperity in our communities by working together for our goals. PCGRO has been in existence since October 2019 and has recently held community conversations to learn what issues are most important to Pierce County residents. Among the top issues is better access to affordable, reliable and sustainable broadband internet.

Tell Your Pierce County Board Supervisor:

You Need Affordable, Reliable and Sustainable Broadband Access

We are running a campaign to get broadband expansion in Pierce County

Broadband Forward Certified Communities

Is your community Broadband Forward! Certified? Certification is easy and free, and signals the local unit of government recognizes the need for broadband internet expansion in their community. It’s a small and meaningful step community leaders can take to help amplify the need for broadband in their community. Currently in Pierce County, only a few towns are Broadband Forward! Certified communities. More is needed to send a strong message to the Pierce County Board! 

Funding available for broadband expansion in Pierce County 

What funds are available to be spent on broadband expansion and what are the deadlines for application and for expenditures?

Broadband Terminology

Are you confused by all the internet terms? 😳

Broadband…Internet…WiFi…Fixed Access…DSL…Fiber…Dial Up…Satellite…Cellular Data…Hot Spots…

Here’s a brief summary of common Broadband Service Technology terms from the Public Service Commission of Wisconsin:


Landline switched-access service (Dial-up, it’s the oldest form of internet connectivity): Internet access is still offered over the traditional analog landline (phone line) facilities. Dial-up access to an internet service provider uses the voice portion of the telephone access line, preventing simultaneous or dual-use of the line. This technology provides a low-speed data rate that is increasingly disfavored for Internet communications and does not meet the definition of broadband.

Digital Subscriber Line (DSL): DSL transmits digital IP-formatted messages over standard telephone lines (it’s one step up from dial-up, it doesn’t clog your phone line when in use) . The DSL service can be used simultaneously with the voice telephone service over the same telephone access line. This is possible because DSL uses higher frequency bands – the voice band range of the telephone line is 0 to 4 kHz, while DSL transmits signals in the range of 25 kHz to 1.5 MHz. A DSL modem is required to access the DSL signal. DSL provides continuous access to an internet service provider. (Example: In Pierce County, AT&T offers this service to existing DSL addresses only. It is a service that’s being phased out).


Cable Internet (example: Comcast): Cable internet service uses the hybrid fiber and co-axial cable frequently deployed by cable television companies providing television service. Cable provides continuous access to an internet service provider. Cable requires the provider to replace or bypass the existing copper telephone facility with a second wireline network. A cable modem is required with this technology choice as well.

Fiber-to-the-Home/Premises (FTTP)(Example: SwiftCurrent Connect: Broadband by PPCS): FTTP is a means to provide communications service by connecting a business or residence to the switch entirely by an optical fiber from an optical network interface at the point of entry at a residence or business. The optical fiber replaces the existing copper telephone line to a residence. As with cable internet, FTTP requires the provider to replace or bypass the existing copper telephone facility. Currently, FTTP service provides much faster connection speeds than DSL or cable internet service. It’s the fastest and most reliable internet option.

Fixed wireless (there’s a WiFi antenna 📡 on your roof, example: offered by AT&T): Fixed wireless connects a subscriber’s home or business to a serving antenna by radio link. In the past, fixed wireless has been popular in rural areas because it can be installed without incurring the cost of a wireline network. The frequencies for fixed wireless are generally limited to line of sight (so in a hilly bluff country, access can be sparce). The coverage area can also be limited depending upon whether the broadcast spectrum in use is licensed or not (unlicensed fixed wireless must operate at lower power levels 3 than licensed spectrum). Transmission speed for fixed (and mobile) wireless also depends upon the transmission technology. Third generation (3G) WiMAX provides an IP-formatted signal with a download speed of up to 6 Mbps while Fourth generation (4G) LTE provides a similar IP formatted signal with a download speed of up to 300 Mbps. The introduction of wireless 5G service began in 2017. The Commission has approved projects that use TV White Space and Citizens Radio Broadband Service.

Mobile wireless (examples: hot spots from cellular companies like T-mobile and Verizon): A variety of mobile wireless carriers offer internet access using the 3G, 4G and 5G LTE transmission technologies. In rural areas, antennas are located to facilitate communication while travelling along roads. Some locations away from major roads in the northern portion of the state lack access to a mobile wireless signal. Mobile wireless internet service can have significant monthly data limits.

Satellite Internet service (there’s a satellite dish 📡 on your roof, (examples: HughesNet and Starlink)): Satellite-based communications services offer an attractive telecommunications alternative for individuals that are located in remote areas. Subscriptions to satellite services are generally driven by the demand for television service in rural areas that lack a cable television service provider. This technology is affected more than the others by adverse weather ⛈ and network congestion. Traditional satellite internet access can have significant monthly data limits, and also suffers from high latency (the time it takes for a transmission signal to make a round trip between originating and terminating ends of the calls). High latency diminishes the utility of Voice over IP communications, interactive on-line gaming and remote control device applications. A number of low-orbit satellite services may be offered in the future and may have higher speeds and lower latency than previous technology.

Project Updates

On a mission to promote broadband expansion – Pierce County Journal In case you missed the front page feature of […]
Broadband for Pierce County Are you frustrated with your internet access? Is it too slow or too expensive? Help bring […]

Join our efforts to get Broadband in Your Community